- November 29, 2018
- Posted by: Lauren Orebo
- Category: Uncategorized
Who are your readers? Are they B2B clients? Are they B2C visitors? How much do you know about them? How do you use what you know about your website, advertising, or marketing? The more you learn about user behaviors, the easier it will be to analyze traffic to determine who is on your site in real time, who your audience is, where the traffic comes from, what they do when they visit your website, how much time was spent on your pages, and if you were able to convert the visitors into revenue. User behaviors insights help you optimize your site and conversion rates best.
1. What Is The Most Popular User Pathways On Your Website
There will be some landing pages that are more popular than others on your website. You will want to know not only where your traffic is likely to travel but what they do once they get to your pages. Are your customers buying certain products better than others? Is there a favorite subject they read on your blog? Is the page CTA converting the visitor into sales? How long does a visitor stay on the page? Did the traffic accomplish what they visited the page for (information/sales). Do you need a better call-to-action button?
Did the visitor leave because they did not get what the search results promised? Do you have a survey tool to figure it out as feedback will help you increase usability? Did your visitor leave your site in the middle of a funnel? You will want to do an A/B test or sign up for a service like Unbounce. Analyzing the traffic in this capacity allows you to understand the effectiveness of your website design as well as gain perspectives on how you can better design your web pages to make them navigatable.
2. Where Is Your Traffic Coming From?
It is critical to know where your visitors land, but it is just as important to know where your traffic is coming from so that you will know how best to advertise your website. Is your traffic coming from search engines, paid advertising, social media platforms, blog posts, or website referrals? If you know that you are not getting traffic from many of these sources, it allows you to invest time and resources into attracting new customers. If you are not ranking in organic searches, you will need to develop an SEO marketing strategy. If you need social media traffic, starting a website blog and linking to your platforms is a better option. Understanding traffic pathways help make these decisions.
3. Boost Your Engagement
When you know your popular content, you will be able to write other articles on the subject to attract that same niche back to your site. Getting this target audience to sign up for pop-up invitations is critical because you will know what they want to learn more about. It also gives you an indication of the format they want to see (blogs, videos, infographics) based on their engagement, comments, and likes. You also have social media to advertise your upcoming posts so that readers will likely keep an eye out for it.
Website maintenance is hard work. Using analytical tools will give you the user behavior insight you need to boost traffic, revenue, and retention rates. Let Frogman Media help you with it!