What Social Media Trends Exist for 2018?

If you’re curious to know what social media trends are on the horizon for 2018, you’re in luck. We have done our research, so we can provide you with the best possible solutions for your social media marketing needs. It’s not enough to create valuable content for people to read. You need to have a tactical strategy that puts the ideas in place so you’re able to measure their magnitude and influence.

Here are some of the social media trends that are predicted for 2018:

  • An influx of augmented reality devices and platforms.

    At the cutting edge of technology, the iPhone 8 and iPhone X have built-in chips that support this feature. Although augmented reality will first be seen in the video game industry, rumor has it that it will move to apps such as Snapchat and Instagram with special filters. People can take a photo alongside a friend who isn’t present physically or one of their favorite celebrities thanks to augmented reality. Different brands will also be able to project their products in homes around the world, giving customers a better idea of how these items relate to them and their living spaces.

  • Even more Instagram Stories.

    There are over 200 million people who use Instagram Stories currently and the service is only a year old. There are more users on this social media platform than Snapchat. It is estimated that over half of Instagram’s current members will be using Stories in the future. For brands, that means business. If you get to know the ins and outs of this service, you can reach key influencers on Instagram, and better yet, be visible to thousands of potential customers thanks to your new connections.

  • More potential with influence marketing.

    Even though many companies struggled to connect with influencers through social media platforms in 2017, it’s thought to be one of the hottest trends slated for 2018. With the help of key influencers, products and services become more visible. Social media stars have a following of their own that they can introduce your company to. Don’t discount the power of a good flat lay photograph featuring your newest item on Instagram. It will grab people’s attention and get them interested in what you’re selling.

  • Increased brand participation in messaging apps.

    Social media users will now be able to connect to your brand via Facebook Messenger, WhatsApp, and Kik. This increases your exposure and gives you a direct connection to the customers you want to market to. You’ll be able to communicate with them directly opposed to sending email once you’ve stumbled across a message. A faster form of communication means happier customers all around.

If you like to stay ahead of the latest social media trends, you’re in luck. So, do we! At Frogman Media Group, we work around the clock to make sure that we’re giving our clients the best possible experience we can with our social media marketing services. We pay attention to the industry, so we can maintain our competitive edge with every account we take on as a client.



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