- July 6, 2020
- Posted by: admin
- Category: Blog
The past few months have been brutal, with the COVID-19 pandemic being a global threat to citizens and businesses of all sizes. If you’ve managed to endure things unscathed, you may have noticed a change in the volume of sales you’ve been making online. To help you navigate the unpredictable future, we find it necessary to provide some pointers that will help your online business be stronger and better capable of changing along with the evolving world climate.
Give Your Business the Extra Help That It Needs When Times are Tough
Unpredictability is a part of being in business. Planning for what could potentially happen gives you a distinct advantage. You may not know the precise timing of an event, but you can do everything in your power to protect your business from the fallout that occurs during times of financial uncertainty.
Here are ten things to do to strengthen your online business amidst a global pandemic:
Keep replenishing your stock. If you run out of items to sell, you’ll be of help to no one. Make sure that you keep close track of your inventory and start sourcing out new suppliers if your old ones are overwhelmed. The key to survival is to meet a need well. If everything that you have to offer is out of stock, people will go elsewhere to get it. That’s the last thing that you want to happen. You want your customers to shop your online storefront.
Make your marketing message very clear. You need to use the right language during times of uncertainty. Otherwise, you come across as insensitive and uncaring. You don’t want the text you use to be too over-the-top salesy. Instead, you want to stoke an emotional response from your customers by letting them know that you understand their struggles and that you’re right there with them. The words that you choose to convey how you feel during this time has never been more critical. Choose them carefully.
Further develop your brand to meet your customers’ needs. Your customers’ needs change regularly. Are you equipped to handle them? If you’re not, it’s time for you to be. To survive a global pandemic, you need to realize that some people may be buying less while other people are buying more. Whatever the case may be for your business, remember that adaptability is a vital quality of the most successful companies.
Reach out to other businesses that you can partner up with online. There is power in numbers. Teaming up with other likeminded businesses gives you a distinct advantage. It allows two companies to benefit from a single transaction. If your business is one that can collaborate with another, it’s time to come up with a mutually beneficial agreement.
Go the extra mile to make your customers feel cared for. Show compassion for the people that you sell products and services to. Check in with them via email or social media. Enclose a thank you card for their business. Help them know that they are valued. It’s the little things that count right now. Give them more than what they expected, which is enough to have them come back and shop at your store again.
Provide valuable content on your blog and through your social media accounts. You’re likely already doing this. If you’re not, though, working with a digital marketing or social media specialist allows you to do just that. It’s an investment that benefits you well because it gives visitors reasons to keep coming back. They get an even energy exchange by supporting your company and knowing that they’ll benefit from the interaction through an influx of information or entertainment provided by you.
Donate some of your proceeds to frontline workers or charitable organizations in need currently. Be supportive of the people who are putting their lives on the line each day. It’s the grocery store workers, healthcare workers, postal carriers, utility providers, and other support teams, making it possible for you to do what you do day in and day out. People like to know that their money is being well-spent on good causes that fit their values.
Be genuine when dealing with customers. We will never stop mentioning the value of authenticity. When you connect with your customers, you want the interactions to be genuine. You want to feel like you were able to make a difference in their lives by the way that you interacted with the people making your business possible.
Focus on the positive. Look for the silver lining even when things are hard. It’s a time to strengthen your business and make it better than it was before. You may want to expand your product and service offerings to help more people. You may also find that doing away with some things make room for even better options. Keep that in mind when you find yourself feeling down or needing extra support.
Keep reinventing yourself as often as necessary to survive. Scalability is the key to business growth and success. When the demand for your products and services increases, you’re prepared to make changes that meet your customer needs. Even if you were once a brick-and-mortar storefront, taking your business online helps you appeal to a broader customer base. Your company stands a greater chance of survival when you’re able to navigate changes quickly and easily.
A global pandemic is likely something you didn’t think about when writing out your business plan. With more people shopping online, it’s time to evaluate your digital presence. Is your online storefront getting the traffic that it deserves? If it isn’t, it’s time for that to change.
Let Us Strengthen Your Digital Marketing, So It Appeals to More People
Frogman Media Group can assist you with your request for online marketing and social media management services. Contact us right away and take your business from a few sales here and there to a steady stream of repeat customers. We’ve got the knowledge, expertise, and tools to help you sell more with less effort.