- August 28, 2019
- Posted by: Lauren Orebo
- Category: Blog
If you ask any business owner, search engine optimization is at the top of their must-do list. Unfortunately, it’s challenging to keep up with digital technology. Search engines use SEO to make queries user-friendly, so businesses must continuously update their webpages. With each search engine algorithm update, it throws digital marketers into a tailspin trying to figure the new formula out. So, here are three SEO predictions your business needs to prepare for before 2020.
1. Mobile-First Indexing
There has, for some time, been a spotlight on websites needing plug-ins for smartphone accessibility. Mobile-first indexing has also been on the radar since 2018. Now, Google is rolling out mobile-first indexing, so companies will need to have a PC SEO strategy and a smartphone SEO strategy. In 2020, digital marketers will encourage clients to have both versions to fully take advantage of how Google will return query results based solely on how the user is searching. There are also indicators that Google won’t index switchboard tags, so your company needs to already have a plan in place before these changes occur.
2. Voice-Assisted Technology
Gartner recently predicted that as many as half of search engine search queries will be voice-assisted by 2020. Of course, with Alexa and Siri becoming household novelties, this shouldn’t be a surprise. What is shocking is the number of search engine users who will prefer to do away with text-driven responses. Is your website optimizing voice query applications? Are you thinking about how it will affect your website keyword searches?
You should be as both PCs and smartphones will come manufactured with voice-assisted technology aimed at improving their user experiences. There is also evidence suggesting that search engines will only return the top-ranking queries in a bid to only provide the most relevant information, much like Google maps, which will make ranking difficult. Also, Google will begin looking at how popular content is as a credibility ranking factor.
3. Social Media, SEO, And Indexing
How social media affects SEO is one of the most difficult things to figure out. In 2010, Google told its users that social media SEO affects ranking. In a 2014 video, Matt Cutts told Google users it had nothing to do with it. Now, Google is hinting that big changes are coming to social media page indexing, so you should be paying more attention to it.
Social media indexing occurs precisely how it does with website indexing. In 2020, the SEO will still factor into rankings, but social media branding, likes, comments, and shares will also reflect on content credibility. If you’re yet to shift your focus to social media management to boost engagement, this is an excellent time to think about changes.
It’s also an excellent time to think about updating your social media marketing plan to include quality content. As 88% of American adults use social media at least once a day, you need to take the time to work with an SEO and social media marketing expert like Frogman Media Group who knows how to ensure your site ranks locally and nationally.
Not only will we help you target your users for search engine ranking trends, but we will also look at how to drive website traffic with both a PC and smartphone strategy, including SEO.