- January 9, 2020
- Posted by: Lauren Orebo
- Category: Blog
Sometimes, in order to stand out among the billions of websites that fill the internet, you have to get creative with where you conduct your digital marketing. Medium is an online publishing platform with over 60 million active users. Developed by the creators of Twitter, Medium was designed as a blogging service to be, as stated by creator Evan Williams, “a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends.” While this is great for both amateur and professional writers, it’s also great for digital marketing.
Benefits of Using Medium for Digital Marketing
Medium hit the scene at the beginning of the 2010s and has been gaining traction ever since. It has a basic free membership as well as paid memberships that allow users to read unlimited posts. The main benefit of using Medium for digital marketing, which will be discussed more below, is the fact that you can import ad-free content from your business’ website or blog to Medium without losing creative ownership. Medium offers a community of other writers and business and can help you build game-changing connections. You will also have the ability to post your work in special groups known as publications that will help you gain exposure. In all, Medium is a very valuable digital marketing tool, and, with these three tips, you can learn to fully utilize it to make the most of your business.
Import Content for Your Business’s Website
Medium acts as a secondary blog of sorts, allowing you to import your content directly from your business blog and expose it to a new audience. This allows you to drive traffic back to your blog – and therefore your business’s website. By importing your content, Medium will assign a special tag to your work that marks it as important content, directing search engines to your original post instead. You can also post monetized content directly on to the platform, allowing you to gain a passive income while digitally marketing your business.
Join the Medium Partner Program
By joining the Medium Partner Program, you can create content that earns revenue passed on users’ read times while marketing your business. By posting relevant, evergreen content that includes external links to your site, you’ll notice an increase in traffic to your website as Medium exposed your content to its millions of readers.
Include a Call to Action at the End of Your Content
Including a call to action, also known as a CTA, at the end of your Medium content is another good way to utilize both the free and monetized content options to drive traffic to your website. You can post an evergreen article about something relevant to your niche, and, after offering some helpful, SEO-friendly advice, you can include a short statement recommending that users check out your personal site as well. Just make sure that your CTA, as well as all external links, follows Medium’s guidelines.