- September 7, 2017
- Posted by: admin
- Category: Blog
What’s the point of having a website for your business? You want to promote your brand, but doing that without backing it up with useful info is a waste. Make sure you’re providing these useful pieces of information loud and clear on your site.
Location and Hours of Operation
It may not be fair, but if you read enough online reviews for physical businesses, you’ll inevitably come across some one-star reviews complaining that the business in question was not open when the customer expected it to be. This points to how important it is for a customer’s expectations to be met when it comes to their time. Make sure your location and hours of operation are always clearly listed and up to date not only on your site but also on sites like Facebook, Yelp and Google My Business.
The worst thing you can do online is provide information without giving readers any way to follow through. Provide a working phone number, email address and social media account list where customers and clients can get in touch. Some websites use an email form contact system, and while this can be useful for avoiding spam, these forms sometimes malfunction. The risk of getting unwanted emails may be worth it if it means you’re getting all of the emails you definitely do want.
Basic Services Menu or Item Catalog
Ultimately, it’s important to let the product do the talking. If prospective customers don’t know what they’re going to get from you, they probably aren’t going to take the time to investigate. Putting up a list of services you provide, a few examples of the products you sell or a menu of the food and drinks you sell is a crucial facet of providing useful information. You can choose to regularly update this part of your site, or you can provide a sample list without prices and encourage readers to get in touch to learn more.
Payment and Policies
It’s a great idea to have information about policies and payment available for reference on your website. Even if the bulk of your business is conducted in person in a store or office, putting this information online provides an easy way for your customers or clients to refresh their memories. It can also give you an easy out if you need to explain a late-cancel fee or your decision to decline a refund for an item the customer has clearly been using. Whether it’s There are some businesses, such as restaurants, for whom policy explanations may not be as important, but in these cases, explaining which forms of payment you take can be a good idea. Plus, you can take the opportunity to plug services like catering or takeout and explain policies related to those services.
Overall, the goal of your website should be to inform the people who keep your business running. You want them to quickly and easily understand what they need to do to obtain your services or shop with you. If you aren’t sure whether your website fits the bill, you can have a professional take a look and make some recommendations. Get in touch with us today and improve your web presence!