4 Tips for Increasing Your Organic Reach on Social Media

Social media is one of the best digital marketing tools you have at your disposal. When you
consider all of the platforms available, each with millions of users, social media provides the
opportunity to network and connect with hundreds of millions of potential clients and
connections. However, many businesses and websites don’t fully utilize social media.

Every social media platform, whether it be Twitter or LinkedIn or Pinterest, has its own algorithm that
mimics search engine algorithms. This means that every site has its own SEO trends. In order
to fully understand and utilize the benefits of social media, it’s important to understand these
trends, as well as some other important factors. In order to fully utilize social media while also
increasing your organic reach, here are 4 tips.

Optimize Your Social Media Profile

Before you begin changing how you work, make sure that your profile is the best it can be. It is
important to make sure that you have a neat, professional layout with a relevant header, a
professional profile picture (or nice logo), and a well thought out bio. When possible, make sure
to include a link that goes back to your website and have an easy to remember username.

Post Timeless Content

While following the trends is important – and can help you gain organic interactions – trending
content should only be a portion of what you post on social media. Trending content is a good
way to boost reach and traffic, however, once the trend is gone, so is the interaction. Instead,
you should focus the majority of your resources on producing timeless content, also known as
‘evergreen content’. When you produce content on social media that is always relevant – such
as basic SEO guides or solving industrial questions – you’ll find that it is still reaching new
people days, weeks, and possibly even months after the original post date.

Connect Your Social Media Platforms

One of the best ways to utilize social media and increase your organic reach is by increasing
your reach. Instead of posting only one account on one platform, connect all of your
platforms to post at once in multiple places. Thankfully, many platforms make cross-promotion easy. Take Instagram, for example – right before you publish a post there, you also have the option to post it to both Twitter and Facebook.

Create a Healthy Balance of Promotions and Useful Content

One of the best ways to get is to give. Rather than focusing on boosting your brand and driving
traffic, if you want to increase your organic reach, try interacting with those around you. Clients,
other websites and businesses – engaging and giving back is one of the best ways to improve
your visibility. For example: if you were to comment on a popular account’s post on Facebook,
then everyone who later scrolls through the comments will see your posts, and they may even
check out your account. This will also help you network and build valuable connections.