- February 7, 2019
- Posted by: Lauren Orebo
- Category: Blog
SEO is always evolving because search engines are continually updating their algorithms to attain the ultimate user experience. Google dominates 80% of online traffic and frequently evaluates their algorithms to raise the bar on quality delivery of content. These abrupt changes leave digital marketers scrambling to figure out their relevance to SEO, inbound traffic, and sales leads. Here are five tricks your business can use to increase your website ranking and revenue.
1. Deliver Relevant Digital Content
The biggest contributor to your search engine ranking is content relevancy and quality. You must deliver pertinent digital content that speaks directly to the needs of your demographics as those who use search engines have direct needs and want companies to fulfill them quickly. This is the key to driving traffic. It is also what establishes your website as a reputable industry authority. Using a website ranking service will provide SEO and produce quality content that will increase your website ranking and revenue.
TIP: Consider your content website ranking by category and use applicable keywords.
2. Engage Regularly And Consistently
Engagement is critical but must also be consistent as visitors rely on a website for knowledge or how-to information. Dependability also drives brand loyalty. People turn to search engines for answers. You need to use your content to deliver engaging material that people will want to share. You can also go back and update older content as website ranking algorithms view this action positively as it is an indication that the content offers users additional information which speaks to subject relevancy and article freshness.
TIP: If it is difficult to come up with new material, search for website ranking SEO.
3. Metadata Is Important To Website Ranking Algorithm
While we do not know the specific identifiers to Google’s website ranking algorithm, we do know that metadata is a key pointer that helps readers know what a landing page will deliver. Your metadata is crucial as the title and summary displays in the search engine.
- Description metadata is a text description that displays content relevancy.
- Keyword metadata displays your keyword phrases, so use the longtail keywords of two to four words that speak the same language as search engine users.
TIP: Link your descriptors and keywords to improve SEO website ranking.
4. Utilize Alt Tags
A crucial step some businesses miss is linking video and imagery with alt tags. This will help your landing pages rank better and attract a different demographic than those who prefer text-only content. It also lets users know that your website publishes a blend of content including videos, infographics, and product and service imagery which you can then link directly to a CTA or shopping cart. This layout will drive traffic and sales.
TIP: Link alt tags to boost landing pages and convert traffic into revenue.
5. Create Credible Anchor Texts
Having anchor texts within your article will improve SEO and page ranking. Take the time to identify keywords that you can use to generate descriptive links so that your readers can see a value to the content you publish. It also helps to find critical info faster.
TIP: If you need help to accomplish this task, hire an experienced multimedia consultant.
Frogman Media Group is a multimedia consultant that provides services like social media management, blogging, newsletters, graphic design, digital advertising, and content writing.