- February 8, 2018
- Posted by: admin
- Category: Blog
E-commerce can be challenging to navigate when competing with others who offer similar products and services. Many small business owners find that it is a constant struggle to keep up with technological developments much less guiding visitors, engaging, and building a loyal customer base. The gains, though, can be exponential when done well which is why knowledge of conversion is essential.
Here are 5 ways to convert e-commerce traffic into sales:
Enhance your website aesthetically
: Consumers take less than a second to analyze the value of a site based on its aesthetic appeal. If you want to convert traffic, your customers need to immediately see a benefit to stay. According to Adobe, 38% of internet users will stop engaging with websites that are not visually appealing.
- Select a layout that is user-friendly.
- Make sure that you use a blend of texts, images, and videos to optimize accessibility.
- Make navigation of products, services, and check out
Customize Trendy Landing Pages
: Traffic conversion ratios will improve exponentially with savvy landing pages. While your homepage sees conversion between one and three percent, your landing pages convert sales up to 15% more. You also can register users, guide your internet traffic, and target your base with search criteria for purchasing needs.
- Always use bold headlines and subtitles to aid consumer navigation.
- Provide cited images and videos.
- Briefly state the advantage of your product or service.
- Use call-to-action buttons to lead consumers to other pages.
Continuously evaluate conversion rates
: Online marketing strategies rely heavily on SEO to build traffic. Online retailers have failed to convert them into sales because businesses owners spend 92 to 1 in support of traffic. In 2017, quarterly conversion rates fluctuated between 63% to 3.14%. Using a tool for conversion rate optimization allows you to gain insight into visitor practices. Understanding the way consumers engage can enhance strategies that improve user experiences. You can also establish policy and procedures to scrutinize the unfavorable fluctuations when they disrupt sales.
Implement a Reputation Management Strategy:
According to Pew Research Center, 80% of consumers rely on referrals via social media to purchase products and services. Without a reputation management strategy, retailers can lose nearly 60% of revenue with only a few negative online comments. For small business owners, this data should be worrisome if you lack the personnel to develop your business online. Engagement will establish your presence, but your authority will grow with quality customer care.
Local SEO Sales Conversion
: Unlike e-commerce, local SEO differs because of the market you are trying to attract. Regular SEO marketing does not differentiate between global and local markets. For companies that depend on regional traffic, local SEO shifts marketing to those closest to you so that you compete with regional markets. The best strategy to compete in the local market is a high SERP ranking which is why your keywords must change.
- Attract new consumers to Google My Business. Include full company details and website address information. Do not forget to solicit feedback so that potential customers see positive reviews.
- Use keywords like “[insert industry] in the city” or “[insert product or service] near me” to narrow down your customer base. Include your location that links to a landing page.
- Insert a Google Map application to make your business accessible.
Contact us at Frogman Media Group if you would like to learn more about sales conversion. If you are looking for new ways to improve e-commerce, stay tuned for our next article for five reasons why you need a reputation management strategy.