- March 14, 2019
- Posted by: Lauren Orebo
- Category: Uncategorized
Are you looking for an SEO strategy to improve your website? It all starts with developing healthy business policy and practices that include what you have learned about your past failures as well as effective approaches for developing SEO digital marketing and website content. Here are five ways to improve your website’s SEO content by focusing on your keyword strategies.
1. Develop SEO Content With A Defined Keyword Strategy
Keyword research and analysis are critical to developing an SEO strategy as your content must use the same language as the people who are searching for your products or services. Search engines are going to recommend the sites because of keyword indexing.
- Define Your Topic Of Interest (Must Relate To Your Website Or Industry)
- Make A List Of Keywords You Think Relate To The Topic
- Search For Related Keywords Or Long-Tail Phrases
- Analyze The Competition To See What Keywords Are Ranking
- Use A Blend Of Short, Generic, And Long-Tail Keywords
- Use SEO In The Title, Sub-title, And Paragraphs
- Create Interesting SEO Articles That Relate To Your Business
2. Avoid Plagiarizing Content
Did you know that there are websites that check for content plagiarism? Believe me, you won’t appreciate plagiarism checker websites until you see someone has copied your article and is ranking higher in search engine results than your website. If someone copies your work, they must include a canonical tag to notify search engines that it is a duplicate that includes the owner’s URL. This format creates a link to improve a page’s ranking. Otherwise, you have a right to notify the webmaster of copyright and plagiarism issues. Always create original work as well as it hurts your reputation and industry standing.
3. Make Navigation More Accessible
The layout of your website is a vital factor because search engines crawl your content and index your keywords. If it is not navigational, search engines cannot rank your pages. They also check for internal and external links as an indicator of how valuable your content is to searchers. Begin to make navigation flow more accessible by using SEO audit tools to identify problems and determine why you are ranking poorly. It gives you a good indication of what steps you need to take and where the adjustments need to occur.
4. Optimize The SEO In Your Meta Tag Descriptions
Meta tag value has changed tremendously over the last few years when it comes to Google’s algorithm ranking. That said, it is the ideal place to add SEO strategically to let searchers know that your content is relevant to their needs. It improves CTR and CTA.
5. Reduce Your Page Load Time
Search engines also include a page’s loading time as a ranking factor which is why it must be a part of your SEO marketing strategy any time you make changes to any of your pages. A recent study by SEMrush found that even a millisecond counts for bounce rates. If your SEO is appropriately applied, it might be your load speed hurting performance.
Top Website Speed Test Websites:
If you need help with SEO analytics, call us at310-427-7706 or send us a message at sabrena@frogmanmediagroup where we will develop a marketing strategy that delivers results.