- March 1, 2019
- Posted by: Lauren Orebo
- Category: Uncategorized
Have you ever wondered why small businesses have a more difficult time implementing SEO strategies or why larger companies dominate the search engine results page (SERP)? If you are having a hard time reaching the top spot on Google, it might just be the right time to rethink your SEO strategy to offset these seven issues that are keeping your small business from excelling.
1. Budget Issues
Money is a factor for any business, but it can be the difference between a well-polished SEO strategy and trying to boost your revenue. The reason why businesses spend money on SEO marketing is that it is critical to
2. Time Constraints
Time is also tied to your budget. Less money to hire employees to develop strategies, advertising, or SEO analytics affect small businesses. The owner will also have a limited number of employees who must multi-task, so there is less time during the week to perform SEO digital marketing or write SEO articles that generate leads, traffic, or sales.
3. Business Operation Priorities
Small business owners shoulder much of the daily operations and prioritize them to make sure the most critical tasks get completed. When it comes to marketing, SEO generally ends up on the bottom of the list because they are not necessarily tasks that must be done daily. The problem is that if you do not hire an SEO article writer or social media manager who has access to SEO audit tools, it can easily become a forgotten task.
4. SEO Algorithm Changes
Google, the largest search engine, is all about using an algorithm to elevate their accessibility, so their techs are always shifting the formula to promote quality content. The problem for small businesses is that if you lack the resources and tools to monitor it, you will lose ranking with a missed algorithm update. Pay attention to SEO analytics.
5. You Lack Brand Recognition
Look at any SERP results, and you will find that big brands dominate search engines. Google employs marketing reps who handle issues with big corporations because they have the traffic that drives revenue for both the search engine and the business. As a smaller business, you can compete with the corporate brands by indexing your content with SEO and using long-tail keywords in your title, sub-titles, meta-tag, and paragraphs.
6. You’re New To The SEO World
Even corporations struggle with SEO. They started from the ground up and developed SEO marketing strategies over time. They also have built bigger customer pools because they have been in business longer to develop a short and long-term SEO strategy. If you are new to SEO, you will struggle to compete on the same level because of inexperience.
7. You Have Less Content Indexed
Google wants to provide the best content for its users which is why indexing, metadata, and SEO-friendly descriptions are critical. If you are not yet ranking, check your content you have indexed to ensure you are using the right keywords in your marketing content.
If your business is struggling with writing quality SEO articles or lack a marketing strategy, let us help you optimize your website, create SEO articles, and help build your revenue.