7 Reasons To Use Infographics In Your Content Marketing Campaign

If you have ever thought about using alternative content creation to reach new readers, visual marketing is a great way to do it. Over the last few years, infographics have become one of the easiest and direct ways to market to consumers. Visual data also takes the most important data and congests it into statistical information that drives traffic because of your mode of delivery.

What Is An Infographic?

Infographics are innovative as they take a lot of complex data, graphs, and artistic designs and distributes information in a visually appealing way. Instead of having to research ten pages for single references, readers will get a lot of critical information on a single infographic subject.

Infographics are also a new way for companies to gain traffic since many of them who are organized well go viral. If you know of interesting topics and reliable sources, it is quite easy to create marketing content that translates well to readers and consumers alike.

It is also a way to present information in a much more restrained way. The days of Powerpoint presentations at work or school are long past. Today, people want condensed information that gets to the heart of the matter without a lot of fluff and nonsense attached.

How Have Infographics Evolved?

When infographics first launched online, search volumes increased exponentially on search engines. In 2013, there were more than 67,000 hits a day. Today, there are websites that index infographics which contain more than eight million infographic samples.

Why Should I Include An Infographic In My Marketing Content Strategy?

1. They Attract Attention When Visually Appealing

Readers love facts and figures but do not want to read a novel to get information.

2. Infographics Are Time Savers

Infographics save significant time and energy in getting the facts you quickly need.

3. Readers Prefer Visual Information Over Written

Readers will remember data when it has imagery attached. An infographic can easily be scanned, so it is an ideal source when doing a thesis or work-related tasks.

4. Infographics Are Easily Transmitted

Whether you are saving it for later or using it in your marketing content, an infographic is small enough to save on your phone, print for use, or embed as a link in your content.

5. It Promotes Industry Reputation, Branding, And Global Recognition

Infographics have the capability to go viral, so it is an ideal source to promote your industry reputation, logo, or global brand recognition.

6. Infographics Drive Traffic And Sales

A company recently measured the ROI of an infographic and found that it increased traffic by 400%, sales leads by 4500%, and new visitors by 78%.

7. Infographics Boost Search Engine Optimization Results

Click and share infographics are critical to your website because SERP’s algorithm recognizes this type of viral content as a reliable source of information.

If you find that you bookmark websites, share information for reference, or write down the statistics for later, an infographic might be right for your business. You may already know the data you want to use, but you may need someone with design or writing experience to help you. Frogman Media Group experts are on hand to assist you. Contact us for more information.