A Beginner’s Guide to Digital Marketing

2020 will be the decade of the internet, which means that, as the 2010s draw to a close, it’s important to be prepared to grow and adapt to new business practices. Or, if you have just recently opened a new business, you may be wondering how to start out. One of the most beneficial new tools for businesses and individuals alike is digital marketing. 

Digital marketing is a simple yet useful technique. To be it shortly, digital market is the promotion of goods or services through the use of technology, such as the internet. It can include everything from SEO optimized content to online advertisements to email lists, and it can make a big difference in your business. However, not everyone is familiar with these practices. To make the transition to digital marketing easier, here is a beginner’s guide including tips on everything from knowing your niche to how to branch out to other platforms to increase traffic.

Know Your Brand

Whether you’re writing a social media post or running a blog, it’s important to understand what your business’ branding is. Your branding will dictate what your content consists of and how you will deliver it. If you’re writing blogs for a highly professional commerce company, for example, you would not want to use the same tone in your writing as you would for a more casual business such as a lifestyle blog.

Know Your Audience

Knowing your audience is just as important as knowing your branding. Just like before, your audience and your niche will determine what your write and how you write it. If your target audience is upper-middle class businesspeople, they’re not going to respond to your company as positively if the content you’re producing seems more tailored towards college students. 

Incorporate SEO Techniques

Search Engine Optimization, also known as SEO, is the language of the internet. By learning the basics and incorporating them on your website and blog, you’ll make it so that search engines such as Google will passively promote your websites. These techniques will also help your website rank higher during searches. Of course, you don’t have to be a professional to begin incorporating these techniques. SEO can be as simple as using a well-thought out title, alt-text, internal hyperlinks, and keywords. These makes it so that search engines can easily figure out what your site’s branding and content is, helping it to promote your site to the right audience. 

Use Multiple Platforms for Promotion

Not only will this help drive traffic to your website or blog, this is also another SEO technique that can help your business flourish. Rather than keeping your company confined to its website, trying to branch out onto other social media platforms. By using sites such as Twitter, Facebook, and Instagram, you will be able to promote your brand and content to hundreds of millions of users around the county. Thanks to internal features such as hashtags, you’ll also be able to promote your business directly to your niche, boosting your marketability and driving traffic to your site. 



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