A Beginner’s Guide to Search Engine Optimization

In today’s world, the internet is one of the main sources of information and ways that people communicate. From social media such as Facebook and Twitter to online articles to even blogs, the internet can be one of your best tools when it comes to marketing and advertising your business. However, becoming successful takes more than just being tech savvy or good with words – in order to boost your business online as efficiently as possible, you’ll need to learn about Search Engine Optimization, also known as SEO.

What is Search Engine Optimization?

SEO is a fast-paced, every-changing field that requires you to know the current trends, the algorithm, and your niche. By using SEO techniques, which will be discussed further, you can increase the traffic brought to your website by boosting your website’s visibility. While you should always focus on making sure your visitors are pleased with the appearance and design of your website, SEO focuses more are making sure that your site appeals to search engines, prompting them to rank your site higher among competitors. 

While it is important to include SEO techniques in all of the content produced on your website, you don’t have to hire a professional just to do so. Even if you’re a beginner with no experience, there are simple things you can change or add to increase your site’s visibility. If you’re not sure where to begin, here are some simple SEO techniques for beginners.

SEO Techniques for Beginners

Use Keywords

Whether you use them in your title, in your headings, or in your text – hint, you should use them in all three! – keywords are one of the best ways to incorporate SEO techniques into your website. This allows for search engines to know what your niche is and what your content is about, boosting your ranking and your visibility when relevant searches are made. However, remember that your visitors satisfaction is the most important thing to consider, so make sure that your keywords don’t sound unnatural or disrupt the flow of your text. 

Use Internal Links

Hyperlinking to other pages on your website within an article isn’t just a great way to boost the traffic throughout your website; it’s also a great way to help search engines ‘crawl’ your website, a term that refers to search engines exploring your site to learn more about your content and relevance to decide where you rank. This technique is also one of the simplest, as it can be very easy to connect two blog posts. For instance, if you’re writing a post about how large bearded dragons can become when fed the proper diet, don’t hesitate to hyperlink to another post where you talk about what to feed your lizard.

Share Your Website on Social Media

If you already do this, then congratulations – you’ve already taken your first steps towards boosting your site’s visibility. While sharing your site and your posts is a good idea to boost traffic, it also helps search engines crawl your website by recognizing the brand in multiple places. 



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