- October 10, 2019
- Posted by: Lauren Orebo
- Category: Blog
Whether it’s traditional blogging online or video blogging, known as vlogging, a blog can offer an abundance of benefits for your business. However, blogging is one of those great social tools that are often overlooked in the world of business. It can help you connect to your audience in a way that other types of social media can’t all while allowing you to build your brand in an interactive, creative new way. These are the only benefits to starting a blog for your business, though; in fact, there are many more, including these.
Improve Your Visibility
Search engines have favoritism, and that favoritism falls to websites that are active regularly and use great SEO techniques. While implementing these characteristics on a static business website may be difficult, even impossible, with a blog, it’s only a few dozen words away. When you blog, you not only have your entire post, but also the title and headings for SEO, and, if you post regularly enough such as once or twice a week, it’ll be enough that search engines will continue to support your page by ranking it higher.
Interact with Your Audience
When you have a blog focused on the same niche as your business, it gives you room to interact with your audience in a way that’s not strictly business. You can provide helpful information, reviews on other products, or even host events such as polls or giveaways. Your audience will also be able to like, comment, and share your blog posts, which can help build your brand and drive traffic to your business.
Drive Traffic to Your Business
Unlike social media like Facebook and Twitter, blogging has a unique way of driving traffic to your business thanks to the ability to implement HTML coding in each of your blog posts. HTML coding allows you to create a professional call to action at the end of each article by hyperlinking your business’ website. You can also hyperlink specific products and pages from your business that you are talking about so that the reader can click on them as they read without feeling overwhelmed by an abundance of links.
Create Interactive Content for All Social Media Platforms
One of the best parts of having a blog for your business is that, once you’ve created a blog post, you can easily share it across all of your social media platforms such as Twitter, Facebook, and even Instagram. Sharing created content is a great way to get all parts of your audience involved, and blogging platforms like WordPress have made this easy by allowing you to connect your blog to your social media accounts and share with the click of one button. This will also allow you to drive content to your website without simply sharing the link. It’s important to remember that one of the biggest parts of blogging is giving back to the reader, and, by sharing your blog, you can share your business’ website while achieving that integral standard.