- September 5, 2019
- Posted by: Lauren Orebo
- Category: Blog
In today’s tech-savvy world, it’s important to make sure you’re doing everything you can to drive traffic to your business. In the past two decades, social media has increased in popularity tremendously, and it’s one of the best ways to connect with your clients and boost your business. If you’re new to the social media world, though, or you’ve never used Twitter before, you may not know everything that it has to offer. Here are some of the top benefits that Twitter offers to business owners.
Easy to Work Interface
While Twitter may just seem like a mainstream social media site, it’s actually a micro-blogging website. That means that if your business already has an associated blog, you’ll already have experience. Twitter also only has a few options – posting, liking, commenting, and sharing – so even if you aren’t familiar with social media, there won’t be a lot of new information to learn.
Reach a Diverse Audience
With over 330 million global users, Twitter has a wide variety of users. You’ll likely find someone from every age and background group on here. That means that your business will be able to reach people outside of the industry, allowing you to form new connections and earn new clients.
Access to Global and Industrial Trends
Twitter is known for its hashtags. On the site’s trending page, you’ll be able to find all of the trends and hashtags for are currently popular in both the world and your business’ industry. Using popular hashtags, or even creating one of your own, will allow you the chance to appear under one of the trending categories, driving traffic to your page and your business.
Connection to Other Social Media Platforms
It’s easy to connect your business’ Twitter account to other social media platforms such as Facebook, Instagram, and even WordPress. This makes sharing your business’ content easier, as you can post on another site and chose to have it posted on Twitter at the same time.
Unlike some other social media websites, Twitter offers free analytical system. This allows you to view how you’re reaching your audience and who exactly your audience it. This includes information such as age groups, locations, and even popular interests among your audience. You will also be able to view how your business’ account is doing – how many people are visiting your page, the rate at which you’re gaining new followers, and even who your most popular followers are. Analytics can also be used for promotion and advertisements.
Ability to Promote and Advertise
Twitter gives you the option to pay for advertisements in the form of promoted Tweets. These Tweets will appear on the timeline of users that Twitter feels would be interested in your account, even if they don’t already follow you.
Frogman Media Group offers an abundance of services such as social media management, digital marketing, writing, graphic design, blogging, branding, content creation, advertising, analytics, and promotions that can improve your business’ Twitter experience.