- May 7, 2021
- Posted by: admin
- Category: Blog
Build Demand for Your Products and Services with Your Content on Instagram
There are many ways to get the word out about your brand’s products and services. One of the easiest and most organic includes creating an Instagram account for your business. If you’re unaware of how popular the platform is, don’t worry. Many businesses have been in a similar position, but they soon found out what a vital tool IG is for selling.
This guide serves as an introduction to Instagram and how you can use it to increase the demand for your products and services organically. It provides you with facts and figures about the platform and essential tips that help build your brand. If you’re looking to increase the amount of social media marketing you do this year, start by reading this guide. You’ll have a better understanding of why it’s important and also how to outsource the work to a marketing firm such as Frogman Media Group.
Instagram Continues to Grow Rapidly Each Year
With over a billion active monthly users, Instagram remains one of the most well-loved social media marketing platforms that there is to date. Think about all the potential customers you could reach by creating an account and filling it with value-based content that helps your brand stand out. It could be a real gamechanger for your business by directing a steady flow of traffic to your website or ecommerce storefront. According to Facebook, “70 percent of shopping enthusiasts turn to Instagram for product discovery.”
The likelihood of someone coming across your posts and receiving an introduction to your brand for the first time is excellent. So, how do you take advantage of all the resources provided to you by the platform? What can you do to make your posts stand out without the need to pay thousands of dollars in advertising? You learn the tricks of the trade, so you’re able to make the most of Instagram’s many amazing tools.
Tips for Creating Content That Packs a Punch
If you’ve created content for branding purposes in the past, you know that brevity is imperative to your business’ success. The longer and more detailed you are in your blogs and social media posts, the greater the chance you have of boring your audience. You only have seconds to make an excellent first impression, and there are ways of effectively doing that on Instagram.
For example, you may want to explain a photo more thoroughly by creating a detailed explanation of it. The problem with that logic is that few people will stop long enough to read the entire description. Your message can be lost in the process, making the marketing efforts you’re trying to deploy impossible. You need to grab the attention of the customer quickly and succinctly.
One way to do just that is to take one of your most attractive photographs and feature it as the first image of a carousel of pictures. Then, take screenshots of your long description and feature them as the photos that follow the image you featured on the post. It gets people to stop and take notice of what you’re selling and allows them to quickly swipe right to continue learning more about your products and services. If you don’t post regularly on Instagram, you wouldn’t know this trick.
Another tip that is absolutely imperative to your success is knowing what times of day and days of the week to post content to get the most engagement. According to Hubspot, 10 AM to 3 PM CDT is the best time to post throughout the week. The best days to post are Wednesdays throughout the day, especially at 11 AM and Friday from 10 AM to 11 AM. People are more likely to pick up their phones earlier in the day on those days, making it the optimal time to post your newest product or service.
EMarketer reports that the average Instagrammer spent at least 28 minutes per month scrolling through their feeds, watching Stories, and discovering new products and services to buy. That opens a window of opportunity for you because it takes only seconds to click the link in your bio or to swipe up to visit your website, where they can make a purchase.
Learning the ins and outs of Instagram can be time-consuming, significantly, since the digital climate continually changes with introducing new tools and features each year. Still, it’s highly beneficial to think of the value the platform brings to businesses of all sizes seeking to increase their exposure and build a strong brand presence in a space where their ideal customers spend time. When you consider how powerful social media is in helping other people recognize your company and what it has to offer them despite having hundreds of thousands of products and services to choose from, it’s impressive. Strengthening your brand on IG is well worth the time and money invested in doing so.
Take the time to get to know your audience better on Instagram. Find out what content they respond to best. Make it a point to share more of those posts with potential customers. Also, remember to respond to comments because the more engagement a post gets, the more visible it becomes on the platform.
We Manage Your Instagram Account for You So You Can Concentrate on Other Tasks
If you’re not sure how to make IG work well for your brand, contact Frogman Media Group for assistance. Through a strategic, custom social media marketing plan, we learn what opportunities exist in your niche for a company such as yours. We take care of all content creation, management of your account, and engaging with your followers as a way of ensuring their loyalty to you.
Reach out today to discuss your options with us. We can’t wait to hear from you and learn what it is that makes your brand unique. Let us emphasize these qualities to your audience so that they see your value, too.