Do Influencers Really Make a Difference When It Comes to Branding Your Business?

Do Influencers Really Make a Difference When It Comes to Branding Your Business?

Spend any amount of time online these days, and you‘re bound to hear something about a social media influencer. Some have amassed an astounding following of fans ranging in the millions. The content that they create gets hundreds to thousands of likes, shares, and comments each day. The most influential online personalities promote products and services because they‘re approached by brands regularly due to their massive presence on platforms such as Facebook, YouTube, and Instagram. 

If you‘re looking to create partnerships with influencers but aren‘t sure how to begin the conversation, don‘t worry. Most businesses are unaware of the right way to start a relationship with online personalities because of their lack of experience with influencer marketing. The process, however, is far easier than you might have once believed it to be. With our assistance, you can contact the top influencers in your niche and reach a brand new group of potential customers that follow the people online. 

Different Types of Influencers 

There are four types of influencers that you can choose from to work with, depending on your needs. They are Mega, Macro, Micro, and Nano. Each classification gets determined by the number of followers they currently have on various social media platforms. To give you a better idea of how many potential customers that equates to, we‘re explaining each level of influencer below. 

Mega influencers are the Kylie Jenners of the internet. They‘re famous and have a following in the millions. They‘re harder to reach because of their super-celeb status, but working with them can greatly benefit your brand. 

Macro influencers have between 100,000 and a million followers. They may not be ultra-famous, but they‘re well-known on platforms such as Youtube, TikTok, and Instagram. They‘re a little easier to approach as a brand but sometimes have a PR firm that you must contact first to reach them. 

Micro–influencers have fewer than 100,000 followers but offer valuable insight into what a smaller audience of dedicated fans wants. A branding relationship with them can be highly beneficial. You can get plenty of good responses having them promote your products and services. 

Nano influencers are up-and-comers that are steadily building a following. They can be a great asset to use whenever you need assistance with branding. As they start to gain more followers, you will, too. The influencers‘ growth may be slower, but it‘s consistent and authentic, meaning that you may find a few true-blue loyal customers yourself among their fans. 

You may find it easiest to work with influencers with a similar level of following that your brand has today. They‘ll see it as an opportunity to appeal to a bigger audience themselves.  

What Influencers Do for Your Business 

If you‘ve never thought about using influencers to promote your products and services, now is the time to change that. We‘ve created this guide as a way of helping you get the most out of every promotional relationship you create with an online personality. The objective is to appeal to their wide audience with your products and services. 

Here are some of the things an influencer can do for your brand: 

• Use their existing relationships to introduce your company‘s products and services. An influencer takes their job very seriously. They‘ve spent a great amount of time perfecting their posts and creating the right message for their brand. Their following didn‘t happen overnight, so it‘s only fair that they get a chance to help you build a bigger following. It may take several months before you notice an increase in your website traffic. Once you do, though, you‘ll know how mutually beneficial your influencer relationships are today. 
• Provide creative posts using your offerings in ways that you may not have thought of before. The creativity that influencers offer the public knows no limits. Scrolling through their feeds, you‘ll see all types of ideas at work. It‘s to your benefit because you get to collaborate with the online personality to determine the best way to get new customers. You‘ll benefit from their creativity, and they‘ll be able to be better-known as an influencer because they work with your brand. 

• Give you insight about what works and doesn‘t work with the products and services you give to them as promotions. You‘ll get opportunities to improve your offerings because of the outstanding feedback you get from the influencer. You know what their thoughts are on your new products and services. They let you know how they improve their daily lives. That information can lead to better marketing campaigns. 
• Lead you to other influencers that can help your brand be more successful. Influencers know other influential people. That‘s why you need to consider how beneficial a single relationship can be. When influencers in similar niches get together for various events, they can talk about you and how your brand has improved their lives and professional careers. You can quickly get to know other influencers that you might want to work with later on. 

Take your branding to the next level by pulling out all the stops and using some of the industry‘s top influencers to help promote your products and services. You don‘t even need to know how to approach talent on platforms such as Facebook and Instagram because we do the work for you. If you want to take advantage of all the resources available to build a strong online presence and increase your customer base, give influencer marketing a try today. 

What Makes Frogman Media Group Different from Other Marketing Companies 

Frogman Media Group provides a range of customized services that helps take your brand from obscurity and puts it where it belongs, in the forefront of people‘s minds. If you haven‘t come up with a marketing strategy for your business to date, let us help you. Our knowledgeable and skilled team of social media marketing experts discuss your needs and objectives to create a plan that helps convert traffic to your website into paying customers.