- November 1, 2019
- Posted by: admin
- Category: Blog
So, you’ve mastered Instagram. You’ve hired a marketing company to help create content that engages your followers and makes your posts visible through the addition of hashtags. Congratulations! You’re reaching a more extensive customer base than you would with just a blog alone, and that’s great.
It doesn’t mean that you don’t have new territory to explore, though. Instagram’s landscape continually changes, meaning that there are new opportunities to reach out and touch people’s lives by providing them with your unique offers. After all, there is no one better than you to share your vision of the world with your followers. One of the best ways to do that is through Instagram Stories.
How Does Instagram Stories Work?
If you’re not aware of how to use the feature, it’s similar to posting on your feed, but it’s a more casual way to do so. The content doesn’t allow for a lengthy description the way that traditional posts do. Still, it’s a very useful tool to use in gaining new followers and directing traffic to your website where you sell products and services to customers or extend your brand identity. You do, however, need to have a content plan for the feature along with your other IG posts.
What Do You Hope to Achieve by Using the Feature?
When working with a content marketer, it’s essential to be clear about what you’re wanting to achieve with your posts. Are you hoping to sell more products? Do you want to get to know your customer base better? Or, are you more interested in putting your brand on the map because you’re in the earliest stages of building your business?
These questions and more help you remain focused, so you’re able to relay what you want to the content marketer you’ve chosen to work with more quickly. It’s essential that you have set goals in mind so you can have them measured through analytics and post engagement. You’ll know that you’re on the right track when people start watching and viewing your IG Stories content regularly.
You’ll also need to determine the frequency in which new posts are put up for you. If you’re planning on supplying your own photographs to the content marketing company, you’ll need to take them in advance so that there is plenty of time available to add to the pics before posting them to Instagram Stories. Photos should follow a common theme no matter what the subject is that you’ve chosen to share with your followers.
Extend Your Brand Image with Regular Posts to Instagram Stories
Instagram is a powerful platform for branding. If you haven’t used Instagram Stories yet, what’s stopping you? It’s an incredible way to share content that furthers your brand. When working with a content marketer, you’ll be able to create consistency in your marketing efforts through the use of font styles, font colors, and filters. Each becomes part of your brand identity and instantly recognizable by the people following your account and IG Stories.