Five Platforms that Increase Your Visibility

Visibility online isn’t all about social media expertise, even if social is where you make your home and have the most followers. Visibility is all about increasing the eyes on your brand, your product, or you. You will continue to see variations of different platforms make their way into the glut of apps and sites, but there are some reliable platforms that, for the most part, end up imitated at best. Here are five platforms that you should master (or get a team to master for you) to increase your visibility online.

Linktree is deceptively simple to the naked eye, and that’s the point. All of the integration (some of it paid) goes on behind the simple end-user experience. It’s a simple scrollable list of links, but it can be updated at any time, with links to featured posts elsewhere about your brand, press that’s been written or produced about you, or even simple links to your existing social sites. It’s customizable, simple, and the custom URL is really helpful for directing traffic.


WordPress isn’t just about blogging, even if that is its main function. With numerous apps to choose from that auto-post to multiple social networks for you at once, you can put your extended or bonus content on a blog and send it out – with images, too – and it will look like any other social media post, with a link to the full content. 


We’ve talked about it before: YouTube is a necessity. It cannot be overstressed: YouTube isn’t just for professional YouTubers. It was started for sharing simple videos and you can do the same thing – repost your social videos (and audio podcasts with supplemental images) to YouTube, make playlists, and also connect it to social accounts for reposting.


The simplest way to bag yourself a podcast is anchor.FM. It has an easy interface and can get you submitted to Apple and Google, etc the second you upload a pilot or Episode 0 of your podcast. Podcasts don’t have to be lengthy discussions, either – they can be as short as any good social post.


It’s like Slack for friends (and, sure, in some cases, other companies). It’s a way to communicate but also to give special access to your content and, in some cases, to the ability to chat with you/your team. It can also be used to share videos and video conferences – it’s like having a private streaming station that only elite members can be a part of.


Platforms continue to crop up all the time, but some of them have staying power. Learning new methods and rules can be a pain. Having a team behind you to master all of these and any upcoming platforms is hugely beneficial, taking some of the stress off of your hands. You’ll always have a handle on your content, but your team can be the ones putting it out there on time and in the most attractive way possible.