Public relations is a much more approachable and affordable concept than people often think, and in the digital age, it’s almost impossible to stand out without a public relations team. Whether for taking some of the work off your hands, or damage control, or helping your build a brand slowly, a PR team is going to help. Here are five public relations tips to help you navigate the next steps for your brand.

PR Starts When You Do

The second your business has any level of presence, that’s the second it starts having a reputation. Whether it’s opening a store front, or posting your first TikTok, building a reputation starts on day one. Of course, every successful business has a plan behind it, which is why public relations should be built into that plan. How do you want to be perceived? How can you control that perception? What do you have to offer that adds value to your presence? These are questions to ask yourself and to put into your public relations plan.

PR Requires Persistence

Just like posting regularly on social media, or keeping regular business hours, your public relations campaign should be putting you out there regularly and with a consistent image and message. The longer the campaign goes for, the more likely it is that people will notice you, which is why sticking with your public relations plan is important, as is not getting dismayed when things don’t take off immediately. One of the ways public relations works best is the slow burn.

Honesty is a Selling Point

Yes, public relations is built on making your truth look and sound and come across a certain way, but it al starts with a nugget of honesty, and the more honesty you infuse into your work, the more people will pay attention. This doesn’t mean you have to constantly pour your heart out, but people do relate to building something, struggling with it, and finding those moments worth celebrating. With a public relations team, all of those things can look like wins, because it’s all part of a story that people want to follow.

PR Meets Your Budget

Public relations often sounds like a thing that everyone else can afford, hence their “overnight success.” Well, there are no overnight successes, and there are almost always public relations teams that can work with your budget. Of course, the more your business and status grow, the bigger the team you can afford, and then suddenly you become the “overnight success” everyone is talking about.

Have Something of Value

Even more important than honesty is what you bring to the table. If you’re a business, you need to sell a product people want, and preferably something they need. If you’re an influencer, posting everywhere you can online, you need to have content that appeals to people. People need a reason to follow you, so part of your plan should be guaranteeing that you’ll always be giving the public something they want more of.