How Much Overlap is Appropriate Between Personal and Business Social Accounts?

As a small-to-medium business owner, your personal life is naturally tied up in your work. Whether you work from home or are constantly thinking up new ways to make your business a success, the line between your work and personal lives probably isn’t that clear. Should the same be true of social media?

 

Do You Need Separate Accounts?

 

In some cases, you might not need separate business and personal social media accounts. If your business operates under your name, for example, bringing some of your personal life into it could actually be beneficial in helping to strengthen your brand. But whether or not that’s a good idea depends on how you tend to use social media.

 

Though not as critical with your personal accounts, there is some strategy needed to make the most of social networking technology. For a lot of people, the way they use their personal accounts may focus more on observation, following entertainment industry figures, politicians and journalists they admire rather than actually using the networks to communicate with their friends. This would be a disastrous way to use a business account. Businesses need to be proactive on social media, working to build a following and connect with customers rather than just lurking and watching.

 

Additionally, if you tend to be pretty opinionated about controversial topics on your personal social accounts, you’ll probably want to keep that separate from your business as well. This is especially true if you have employees who may not share your opinions and might take issue with their name being implicitly connected with points of view they don’t support. So, if you don’t like using your personal socials for

 

How Personal is Too Personal?

 

If you’ve decided that you don’t need to separate the two, your social strategy will need to include a focus on not oversharing details about your personal life. This can be fine for people who really don’t use social media to keep friends and family up to date on what their puppy is doing or where their family is going on vacation this week, but if you really like to use social media to express yourself about your daily goings on, you’ll need to rein that in. There are only a few professions that necessitate some sort of personal life sharing, and if you aren’t an actor, stylist or some other sort of lifestyle guru type, your personal life just isn’t that relevant to your job.

 

Ultimately, your business social audience wants to see things in their social feeds that are relevant to them. If they don’t know you and your business isn’t connected to your persona, super-personal updates like gushing posts about a significant other or complaints about a bad day just aren’t going to be that relevant. If you’re smart and restrained, you can use personal-life posts to strengthen your brand. Just make sure whatever you share is relevant to what you do, presents a professional image and helps you stand out from the crowd in the right ways.



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