- May 23, 2019
- Posted by: Lauren Orebo
- Category: Blog
If you are a traditional brick-and-mortar business owner, you are probably weighing the benefits of expanding to e-commerce, engaging with customers online, or networking with other local entrepreneurs. Another 69% of small business owners begin at home making e-commerce a vital lifeline to clients and customers. Multimedia and advertising are also unchartered territories for some people who are unsure of how to create content, advertise, use SEO, or post to social media. Here are a few ways you can affordably build and maintain a small business website.
Step One: Utilize A Business Friendly Website Builder
Access to the online business world starts with the right industry-specific website. Thanks to innovative website builders, business owners now have a number of choices to choose from. What you want to decide before selecting one is what your goals are for e-commerce, the website builder’s costs, and how each platform’s tools help you customize your pages to achieve them.
Top Budget-Friendly Website Builders
At just $8 for basic and $25 for business, WordPress is a popular website builder provider whose platform is easy-to-use for beginners, accessible, has hundreds of templates which are fully customizable including logos, images, fonts, and color palettes. It is simple for businesses to engage in SEO and online analytic analysis.
Wix stands out because they offer businesses because basic commercial accounts start as low as $20.00 per month. Wix also provides free web hosting, is customer-friendly, fully-functional, and has an extensive design template library.
Weebly is also ideal for e-commerce as their subscriptions start as low as $8.00. This platform is a viable option for stores, content creation, or entrepreneur blogging. Weebly also offers business accounts as low as $25.00 a month that have e-commerce amenities, SEO add-ons, and content creation capabilities.
Step Two: Choose The Right Layout
Finding the perfect layout for your business industry is vital because it plays a significant role in traffic, sales, engagement, accessibility, and functionality. It also affects worker productivity since IT takes up company time. Think about your staffing and customer needs as well as page layout (do you have products that require multiple pages), color palettes, font size, content, and what add-ons your customer base requires (mobile-friendly, analytics, SEO, or link-building).
Step Three: Work With A Graphic Designer
Your primary goal is to compete with other online businesses, so you will want to communicate with a graphic designer about your website design and page aesthetics. Anything from an attractive logo to impressive graphics will help you attract new traffic and convert it into sales.
Step Four: Optimize Your Website With Local And National SEO
The internet provides you with access to two distinct groups: local and national customers. Local SEO can be useful in boosting brick and mortar branding and traffic while national SEO allows you to expand online sales through global marketing initiatives. This type of SEO strategy also requires different approaches. You might decide to promote with local businesses by engaging in link building initiatives as a marketing tool or create content to rank higher in search engines.
Step Five: Create Interesting Content
Content creation has a few benefits. Not only will you be able to build your brand through blogging about your products or services, but you can use this media source to stand out as an industry leader, promote marketing initiatives, or boost sales by adding CTAs to your content.
Do you need help building or maintaining your website? Frogman Media Group specializes in helping you perform tasks like social media management, PR, content creation, SEO, analytics, or graphic design which will help build your brand, engage with customers, and gain new sales.