How to Clearly State Your Intent as a Business with Your Content

One of the easiest ways to get other people to understand your intentions as a business owner is to create a mission statement that you post to your website and link to on your social media accounts. This important document spells things out to your audience and gives you direction when it comes to the content you create and share. When you’re trying to engage people, authenticity counts.

That’s why it’s important to mention what your company and brand is all about. That way, people instantly know whether what you have to offer is right for them. Remember, the average web user only devotes seconds to a website before abandoning it in favor of something else so every word that you share carries weight.

Here are some ways to clearly state your intentions as a business with your content:

  1. Give your background.

    Note why you’re an expert or how you came up with the solution that you’re providing and selling to others. People want to know what you know. They want to be your equal. That’s why they come to your blog or social media accounts to learn more about what you feel is important. Knowing why you’re in a position to give advice or make recommendations is important. Make it a part of your mission statement for easy reference.

  2. Explain what you have to offer and why it is in demand.

    People need to be able to visualize how your products or services work. They want to know why other people find what you offer valuable. This is one of the things you do with your content. You illustrate what makes your products and services essential and life-changing. You demonstrate how they simplify life or bring value to a person’s day.

  3. Back up your claims with statements that are reassuring.

    Let the customer know why you’re reputable. Give them your word. It’s like a formal contract that you make with others. When you state that something you sell is incredible, explain why you make sure that the customer feels the same way. If you offer guarantees, spell them out clearly. Many people add a statement to the end of product descriptions explaining that if a person isn’t 100% satisfied with something you’ve sold them, you’ll refund their money or exchange the product for something else. This gives the customer confidence because they now have nothing to lose.

  4. Share tips and advice that is exclusive.

    People don’t want to read the same boring news repeatedly. Make sure that the content you provide is fresh and exciting. Make your audience want to come back for more. Change things up now and then but always stay on brand. You want to make sure that there is relevancy in what you post. That way, you don’t come off as ingenuine.

Your content should match your values. It should define your intent without being deceptive. It should be curated to meet your audience’s needs as well as interest new readers, fans, followers, and customers. When you write with intention, people have no doubt who you are and why they should listen to what you have to say.

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