- December 5, 2019
- Posted by: Lauren Orebo
- Category: Blog
Whether it’s your own personal blog or the blog for your business, you want to make sure that you’re reaching as large of an audience as possible. However, if you’re just starting out and are unfamiliar with techniques such as SEO, it can be difficult. If you’re interested in growing your blog and boosting your brand, here are some tips to drive more traffic to your blog.
Post More Often
One of the absolute best ways to drive more traffic to your blog is to post relevant material often. By doing so, you not only make your blog more search engine friendly but create content that will catch potential readers’ eyes. It also shows that your blog is active, which is highly appealing to readers.
Incorporate Basic SEO Techniques
SEO, which is short for Search Engine Optimization, is the language of the internet. By incorporating a few basic techniques, you can help your blog rank higher on Google, which, in turn, will lead to your website getting promoted more often. Some of the techniques are so simple, you may already be doing them! One of the best things you can do is use niche-relevant keywords in your writing. However, you need to find a healthy balance – too many keywords and your content will come off as spam; too little and you won’t see an impact.
Use Internal Links
While on the topic of incorporating basic SEO techniques, using internal links is another good way to not only help your blog rank higher on Google but drive traffic to more than one of your pages. First, internal links help search engines ‘comb’ your blog, finding out where it’s relevant and who to promote it to. Second, it helps link your readers to relevant, helpful content that they may not otherwise notice. Internal links are created by hyperlinking a past post in the one you are currently writing.
Promote Your Blog on Social Media
This is one traffic-boosting SEO technique you probably already use. In regard to SEO, promoting your blog or website across multiple social media platforms helps search engines create a unique ‘brand’ for your company that allows them to identify your niche and understand how to promote your pages better. Promoting your blog on social media also shares it among hundreds of millions of potential readers. In fact, one of the biggest benefits of using social media such as Twitter or Facebook is the fact that you can connect with a large audience that is interested or invested into your niche. This also makes it easier for readers to share you content with their friends, families, and followers.
Interact with Your Readers
When you think of boosting traffic, you probably don’t think about interacting with your readers. However, by commenting, replying, and answering questions, you help your readers associate your blog’s brand with a relatable human, prompting them to read more out of general curiosity. It will also help to establish your reputation in the blogging industry.