- August 1, 2019
- Posted by: Lauren Orebo
- Category: Blog
Are you looking for ways to update your digital marketing strategy? One way to do that is by learning how to promote your business with a new social media marketing strategy. With 3.4 million social media users, it’s a smart business decision to update your plan regularly. Here are a few ideas for aligning your business goals with bright new social media marketing trends.
1. Determine Your Current Social Media Goals
You won’t know which path to take for a social media strategy until you have a clear idea of the problems your business is experiencing. Start by making a list of each social media site you are currently utilizing. How do they line up with your company marketing goals?
After reviewing each platform, identify a few things you could update to boost visibility. By researching new trends, you also have a clear idea of just which ones will help you.
2. Optimize Your Social Media Pages
You must also take the time to see what changes you can make to your business bio and social media profile. Make sure that all your contact information is up-to-date and that you have a clear way for your customers to engage with your company through each site. You should also use keywords in your About Me page to ensure the right demographics are finding your business. This guarantees that there is an open line of communication.
3. Invest In Facebook Video Ads
Consumers now prefer short videos over written advertising, so it’s an excellent time to integrate this strategy into your social media business marketing strategy. While eight out of ten business owners use social media, only a fourth of them use FB ads. Figure out a message to inspire followers and create an appealing advertising video to interest them. Even a small investment in advertising will help you appeal to different consumer needs.
4. Use The Research To Update A Social Media Marketing Strategy
You now have completed your research, so, what’s next? You need to update your social media marketing strategy and integrate some of the trends, like Facebook video ads or Instagram Stories, that are easy for your visitors to navigate and learn about what your business offers. It will then allow you to engage and promote yourself more authentically.
Think about the content that will interest your users, as well as attract new ones. When will you post on each platform? Will your content be based on social media followers?
5. Continually Analyze And Update
Regardless of how you update your social media marketing strategy, you need to analyze before and after changes to know what is and isn’t working. Using social media analytics will allow you to gather user information. You will also be able to keep track of your followers, their interests, and what content creates the most buzz, comments, or likes.
These short-cuts to updating your social media marketing strategy will get you on your way to boosting business interest. If you need help, reach out to us for social media management advice.