How to Provide Instantaneous Support Through Your Business Instagram Account

Instagram’s Direct Message feature is one that you’ll regularly use as a business. It allows you to answer questions sent to you by followers and provide greater support to your customers instantaneously. Having an option that puts you in immediate contact with people on the platform is highly beneficial as it allows you to provide them with more specific information regarding their orders or what they’re encountering personally when on your website. Simply put, IG’s DM feature is one that you can use to your advantage to streamline your responses and establish a professional relationship between your company and brand and your followers and customers.

Knowing that most companies answer the same questions repeatedly, Instagram rolled out a new tool for you to take advantage of regularly. It’s known as the Quick Response Tool, and it provides you greater flexibility when it comes to answering questions. To better understand how it can be of help to you, we’ve explained it in greater detail below. You can then determine whether or not it’s something that you’ll get good use out of while on IG.

What is Instagram’s Quick Response Tool?

Instagram’s Quick Response Tool is exclusive to Business account users. It allows you to select the appropriate response to frequently asked questions so that you’re able to save yourself time typing out the same answers hundreds of times. It’s a tool that allows you to streamline the task of fielding questions by giving your followers and customers the information that they requested by dropping the quick response into the DM and calling it a day. Considering how basic questions can be and how often they’re asked throughout the week, familiarizing yourself with the tool can save you hours each month.

What Types of Questions Can I Answer Through Direct Messaging?

You can draft a more personalized response whenever the need arises through Instagram’s DMs. The Quick Response Tool, however, can be used to provide your followers with specific details about your hours of operation if you’re a brick and mortar business, payment methods accepted, contact information, and even access to a freebie such as a worksheet, done-for-you template or another item of value that gets people to sign up for your mailing list. It’s a response that doesn’t change and can be answered best with a quick response as opposed to a custom message. Ultimately, it prevents you from copying and pasting the same canned response hundreds of times.

IG’s Quick Response Tool is one of many resources you have available for use on the platform. Learning how to utilize it along with your Instagram Feed and IG Stories allows you to get the most use out of your Business account. It allows you to cross-promote between social media platforms such as Facebook and makes it easier to get customers to your website where they can buy your goods and services quickly. Knowing the right tool to use for the goal that you’re trying to achieve allows you to achieve more in less time.

What You’ll Achieve By Using the Quick Response Tool Often

There are many things that you’ll achieve by using your Instagram account’s Direct Messaging feature. Not only does it give you access to the Quick Response Tool, but it also allows your followers and customers to reach out to you privately. If they don’t want to ask a question that makes them feel foolish or have specific information to share with you about an order, they won’t need to make the information public.

Considering that time is of the essence, and you likely have shortages of the resource, tools that save you effort are essential.  The Quick Response Tool can shave hours of answering the same questions off your weekly to-do list. Over the course of a year, you could potentially have saved yourself hundreds of hours in response time. That means more time to create content and engage with a broader audience as opposed to directly responding to a handful of followers or customers.

Make Instagram a Platform for Better Communication with Your Customers

Now that you know what it takes to remain in communication with your biggest followers and customers, you can use Instagram and its tools to your advantage. You’re able to establish a more authentic relationship built on mutual respect and trust. The customers that you have will come to rely on you and the information that you’re able to provide them with to make informed purchasing decisions. You’ll also be able to field frequently asked questions without the need to type out detailed responses thanks to the Instagram Quick Response Tool.

Knowing when to spend the most time on your IG content creation and replies, takes research. You’ll find that certain hours of the day and days of the week are more beneficial than others when it comes to your social media marketing strategy. For example, Wednesdays, Thursdays, and Fridays are the best days for most accounts to post. On Wednesday, posting between 7 to 8 AM or at 11 PM is ideal, 9 AM, 12 PM, and 7 PM are best on Thursdays, and 5 AM, 1 PM, and 3 PM on Fridays is the most effective according to Later.com’s analysis of 12 million IG posts.

How Frogman Media Group Helps Make Your Social Media Strategy Stand Out

Don’t have the time that it takes to give your social media accounts the attention that they need? Frogman Media Group has solutions to meet your needs today. Our social media management services help you build brand consistency while achieving the ultimate goal of gaining new customers. If using Instagram’s Quick Response isn’t a big enough timesaver for you, let us build a social media strategy that works better for you.

Contact us with any questions that you have about our services and company today. Helping you navigate unfamiliar digital landscaping is our specialty. With how quickly things change with social media and the field of marketing, it pays to have a team of experts on your side. Call (310) 427-7706 or email sabrena@frogmanmediagroup.com today. Instagram is one of the many social media platforms we can get you set up on right away.