Insights
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Why Good Writing Matters More Than Ever Before
- April 27, 2017
- Posted by: admin
- Category: Blog
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Good writing has always been important for communication, but these days, it’s essential for a business’ success. If your business leaves you little time to write good content for your site, you may want to consider letting a professional take the reins. Language in the Digital Age How do you communicate? Chances are
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4 Reasons Why Your Business Needs a Social Media Presence
- April 20, 2017
- Posted by: admin
- Category: Blog
It’s easy to dismiss social media as a silly frivolity for kids and adults with nothing better to do, but the fact of that matter is that social media is a major influence on most people’s lives in the digital age. Love it or hate it, a business needs to use social media to
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5 Characteristics of a Good Product Description
- April 6, 2017
- Posted by: admin
- Category: Blog
Product descriptions are often the only information a customer will read about an item they’re considering buying, and that makes product copy an essential marketing tool for ecommerce businesses. Customers who don’t find the information they need from your product descriptions may go elsewhere to get the details they want, and that could mean a
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4 Reasons Businesses Need Blogs
- March 30, 2017
- Posted by: admin
- Category: Blog
Why should a business have a blog? Though they were once used primarily by individuals who wanted to have a personal, confessional corner of the internet, blogs are now an important tool for businesses to use in improving their web presence. Blogging for business is different than blogging as a personal endeavor, and a well-trained
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Why Looks Matter Online
- March 23, 2017
- Posted by: admin
- Category: Blog
In the digital age, the advice to never judge a book by its cover doesn’t really apply. That’s true both literally and figuratively—most books are now in a digital format that doesn’t include a cover, and aesthetics can actually be a critical element of your branding presentation. Presentation is everything in a space where visuals
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Understand Your Audience Before You Start Posting on Social Media
- March 16, 2017
- Posted by: admin
- Category: Blog
Though some users seem to not realize this basic fact, social media is a highly public space. In many ways, what you say and do on social media is more visible than anything you do in the real world. That makes standing out on social media a double-edged sword. You want to make an impact,
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Why Authenticity Matters in the Digital Space
- March 9, 2017
- Posted by: admin
- Category: Blog
Authentic content is a major concern for marketers in 2017, but why is it such a focus? As audiences get more savvy and digital media continue to gain prominence in everyday life, you’ll need more than a solid message to capture attention and gain a following. Consumers are more and more comfortable in the
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5 Reasons Why You Should Listen to Your Followers
- February 28, 2017
- Posted by: admin
- Category: Blog
Social followings can be a surprisingly useful tool for brands to leverage in their digital marketing efforts. Interacting with followers is important, but those interactions don’t just have to consist of empty platitudes and “we’re sorry to hear that” apologies. Paying attention to what your followers have to say can provide you with some excellent
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Social Media Trends that Will Dominate 2017
- February 16, 2017
- Posted by: admin
- Category: Blog
Social media changes every year, if not more. The networks and channels people use most have changed over time, as has how they use them. Facebook had a timeline that was dominated by funny groups, buttons and virtually “poking” your friends. Now, the world’s largest social networking site has a News Feed that uses
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Building a Social Media Plan
- February 9, 2017
- Posted by: admin
- Category: Blog
Social media presence is key to successful marketing and advertising, but you can’t jump into it blindly. Being on social media without any king of plan or strategy can be flat at best, an absolute disaster at worst. Building a starter social media plan doesn’t have to be complicated. Here are the steps to getting