Insights
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Comparison of Social Media Platforms for Businesses
- January 19, 2017
- Posted by: admin
- Category: Blog
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You know that social media is important for your business in this day and age. However, not all social media platforms are created equal, especially when it comes to promoting your brand or company. We have covered the questions you need to ask about your business before choosing a social media platform, but you still
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Choosing a Social Media Platform for Your Business
- December 22, 2016
- Posted by: admin
- Category: Blog
There are a lot of different social media platforms out there, with new ones being created all the time. Plus, the ones that do exist are always changing their rules, algorithms, features and interfaces. Between Facebook, YouTube, Instagram, Twitter and Snapchat, you might have a hard time keeping up. It can be tempting to
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Best Free Courses for Marketing Beginners
- December 15, 2016
- Posted by: admin
- Category: Blog
Whether you’re looking to start marketing your brand on your own, or you simply want to understand what you’re marketing team is talking about, a marketing course will give you a leg up. Here are some of the best free marketing courses that will have you talking like a pro in no time. HubSpot
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Ways to Boost Your Marketing Knowledge
- December 8, 2016
- Posted by: admin
- Category: Blog
For many companies, it’s not enough anymore to delegate marketing tactics to a specific person or team. In today’s highly connected world, it’s not wise for one team to handle something as big as marketing without other teams knowing or understanding what they’re doing. Since marketing influences or is influenced by pretty much every aspect
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Social Media Basics: Facebook Live
- December 1, 2016
- Posted by: admin
- Category: Blog
Last year, Facebook unveiled yet another new feature called “Facebook Live.” It allows users to live stream a video to their followers from wherever they are in the world. Here we break down the basics of Facebook Live and give some insights into how you can use it for your business. The Basics As
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Top Marketing Podcasts
- November 17, 2016
- Posted by: Lauren Orebo
- Category: Blog
When you work in marketing, it’s important to keep learning. The field is always changing as new technologies and techniques emerge. Consumers respond and react to new mediums, and it’s vital to stay on top of them if you want to succeed. There are countless books, courses, seminars and blogs about marketing, but sometimes
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Social Media Basics: Reddit AMAs
- November 10, 2016
- Posted by: Lauren Orebo
- Category: Blog
Reddit isn’t quite like other social sharing networks like Facebook or Twitter. It’s a social news and media aggregation and discussion website. Registered users provide all of the site’s content, and other users vote posts up or down to determine their positions and popularity. Users can comment, participate in discussion, share threads and more. Content
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SEO 101: The Basics
- November 3, 2016
- Posted by: Lauren Orebo
- Category: Blog
SEO, which stands for search engine optimization, is a major buzzword in marketing and communications. It’s an in-demand skill for professionals, though it still has an air of mystery to it. SEO isn’t too tricky once you learn the basics. So what exactly does SEO do? It may seem like Google arbitrarily brings certain
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LinkedIn for Businesses
- October 27, 2016
- Posted by: Lauren Orebo
- Category: Blog
The social network for professionals, LinkedIn has been a popular tool for job seekers for years. It allows people to connect with former and current colleagues, join professional groups, post and find industry insights, apply for jobs and follow business leaders from around the world. LinkedIn isn’t just for individuals, though. There are plenty of
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Twitter Q&A Best Practices
- October 4, 2016
- Posted by: admin
- Category: Blog
Social media has opened up a whole new way for businesses to communicate with their current fans and to gain new ones. It allows for two-way communication between a brand and its followers, since followers can respond and react to the content their favorite brands post. One of the most popular ways to have