- May 9, 2019
- Posted by: Lauren Orebo
- Category: Blog
Is your business keeping up with the best SEO practices and algorithm changes so that your content will rank better in search engines? It’s a daunting task which is why many businesses work with third-party SEO specialists for content creation. The key is to create relevant content that offers a new perspective yet delivers quality information that users want to read. While that generates traffic, you must also integrate the best SEO into your website with writer authority, content significance, and consumer confidence which will boost accessibility and usability.
To establish your authority, you must create content that includes relevant subject information that provides first-hand knowledge about a topic. The more focused, the better the chance that your content will generate traffic and boost your authority in business and on SERP. It all comes down to presenting your content based on relevancy to become an authoritative source.
Internet users also require more than just your information. Before the web, people got their information through the newspapers, catalogs, brochures, and word-of-mouth. In those cases, it was all about authority as to which answer you had the most confidence. It is the same with the internet as users want the sources that they can rely on to provide the most valuable data.
In some ways, the world wide web is like those pre-internet establishments in that not everyone will be an authority on the subject you need which is why Google ranks websites based on their content relevancy. Receiving a top spot in SERP is as good as being recognized as a primary source for news, information, or entertainment which makes search engines care about ranking it.
Today, search engines use algorithms which are highly complex and sophisticated. As they index your pages, it determines the relevancy of a page as well as how likely it relates to their searchers’ needs once users input a search query. Their ranking is based on content authority which is why on-page optimization and best SEO practices are vital to a business’s success.
Search engines use complicated algorithms made up of hundreds of measurable factors that allow them to evaluate a web page’s authority as well as content significance. The first factor they value is content relevancy and the second is external links. The content must clearly be displayed in the title tag, the URL hierarchy, the paragraphs, the alt text, and the external links.
Search engines used to care only about SEO assessment which caused experts to stuff keywords instead of worrying about the subject value. Now, search engines are high-tech, sophisticated, and able to index a page’s language, layout, and on-page SEO within seconds to determine its significance and external signals as well as how they relate to the needs of their visitors.
Along with a business authority, confidence in the content generated is what instills a sense of trustworthiness in users. As search engines want to promote the most valuable information, it ranks the data based solely on its relevancy although, to users, it also establishes their trust. It is also important to understand that what Google finds relevant may not be the same for a user.
To learn more about content creation, best SEO practices, establishing authority with content relevance, or building user confidence, contact us so that we can develop a plan for your site.