Influencer Outreach

While nine out of ten companies engage in content marketing, it is difficult to breach out into untapped markets without the help of an influencer outreach solution that helps you develop online relationships, promote content, build brand awareness, and earn backlinks that boost ranking.

Case studies support influencer outreach growth in the digital industry which is why businesses are allocating more of their budgets to customer acquisition and branding. Before starting an influencer outreach campaign, you will want to talk to the experts and define your goals with clear objectives.

Most influencers have specific goals since their demographics come in all types and sizes. Some may engage in social media posts while others will try out products and create YouTube videos to promote them. It makes influencers an affordable option since many micro-influncers will support you freely.

Before you contact any influencers, you need to sit down with your marketing team and think about influencer policy and procedures. Think also about how your content fits in with the influencer’s demographic. Will the influencer engage with his or her followers and perform any outreach?

You also need to think about what benefit the influencer will receive from your business. Will you pay an influencer advertising fee? Will you provide free product and services in return for their content marketing? Will you cross-promote the influencer to your demographics as well?

You also have the opportunity to develop long-lasting relationships with influencers that allow you to engage further when a campaign ends successfully. You need to ensure that these relationships are beneficial to your business, the influencer, and the targeted audience.

You also need to determine an influencer strategy since there are different ways to communicate. Which social media platform will reach the most traffic? Is there a specific demographic you want to target? Will the influencer track and change approach if needed?

If you are unsure of where to begin with influencer outreach, Frogman Media Group will help you develop a strategy. Contact us at 310-427-7706 or by email at sabrena@frogmanmediagroup.com.

How can we help you?

You can reach us if you need more information or for any other assistance by submiting a business inquiry online.

I can’t recommend Frogman highly enough. As a company that had just appeared on Shark Tank, we were inundated with offers for similar services, and many made the mistake of trying to overcharge us because of their assumptions about our situation. Not Frogman. Sabrena came in with a detailed and reasonably priced plan for taking over our social media presence, and entrusting her with our business is one of the best decisions we’ve made. Sabrena and her team are professional and responsive with our customers, and we’ve grown to trust their voice as our own. They are also very strategic and research-driven in how they spend your ad dollars, and hold themselves accountable with detailed reports on their performance. We look forward to growing our business alongside Frogman for many years to come.

Brian S.

Owner , The Comfy