small business
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A Beginner’s Guide to Digital Marketing
- December 19, 2019
- Posted by: Lauren Orebo
- Category: Blog
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2020 will be the decade of the internet, which means that, as the 2010s draw to a close, it’s important to be prepared to grow and adapt to new business practices. Or, if you have just recently opened a new business, you may be wondering how to start out. One of the most beneficial new
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How to Host a Giveaway
- November 14, 2019
- Posted by: Lauren Orebo
- Category: Blog
Giveaways are one of the best marketing tools that a business can use. Not only does it increase engagement among your social media posts, but it also spreads your business’ name around and allows for your followers to try out your products. However, if you haven’t hosted one before, you may not know exactly where
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How to Handle Negative Feedback Online
- October 4, 2019
- Posted by: Lauren Orebo
- Category: Blog
As a business owner, negative feedback can feel like a personal attack. When someone dislikes something you spend your time working on, it isn’t easy. However, bad internet and business etiquette can only cause more damage, which is why it is so important to understand how to handle negative feedback online, whether it be a
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Tasks That Help Small Business Owners Boost Traffic And Convert Sales
- May 16, 2019
- Posted by: Lauren Orebo
- Category: Uncategorized
The internet is one of the richest and condensed markets because of its global appeal to businesses and online shoppers. There is also much technology available online that helps us shape business commands, marketing initiatives, sales, advertising, and customer engagement. Here are five functions that companies must do to boost organic traffic that converts to
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3 Small Business Marketing Strategies That Are Not Dependent On Social Media
- October 18, 2018
- Posted by: Lauren Orebo
- Category: Uncategorized
There is immense pressure to establish a social media presence for engagement and sales. There is even more pressure to tap into the local markets which are why small businesses now rely on traditional marketing strategies rather than social media sites. With only 17.5% of global sales occurring online, these three marketing strategies will help
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Are You Prepared For The Upcoming Online Holiday Shopping Season?
- October 4, 2018
- Posted by: Lauren Orebo
- Category: Uncategorized
To any non-commercial person, September 22, 2018, marks the first day of Fall. To business-minded people, the fall kicks off a busy shopping season where sales and product availability matter. According to research, this season’s sales are expected to be 4.5% higher than the last which promises many rewards for the businesses who know how
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5 Marketing Strategies For Small Business Budgets
- June 7, 2018
- Posted by: admin
- Category: Blog
For larger businesses, a marketing budget may extend to as high as 12%. For small businesses, it can be as low as 2% which means every dollar counts when it comes to advertising. While traditional marketing is quite expensive, companies today have access to affordable marketing tools that enable owners and operators to reach consumers
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7 Issues That Hinder Your Opt-in Marketing Campaign
- March 15, 2018
- Posted by: admin
- Category: Blog
The perfect time to improve your opt-in campaign is when you notice that people are not signing up for your email list. As your primary objective is to intrigue new followers, it is critical to take a few minutes to identify what is causing the disruption and what you can do to improve your opt-in
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Five Social Media Errors That Damage a Business’s Online Reputations
- March 1, 2018
- Posted by: admin
- Category: Blog
Companies strategize about budgeting, advertising, and revenue, but how many strategize about online reputation management? The world wide web is the most likely place that businesses will weaken their reputations because 91% of consumers utilize the internet for information and 88% depend on consumer referrals to buy products or services. Building a reputation is only
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Will Net Neutrality Kill the Average Website?
- January 4, 2018
- Posted by: admin
- Category: Blog
You may have heard the latest controversy concerning the abolishment of net neutrality and what it means for internet service providers. Do you have a clue what it means for websites like yours? If you run a small business, you may be concerned that the end of net neutrality will negatively affect your operations. It’s
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