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  • Interested In Digital Advertising? Here Are 7 Reasons To Invest

    • September 13, 2018
    • Posted by: admin
    • Category: Blog
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    In the new era of digital disruption, the marketplace is continuously evolving as technology does. For businesses looking to increase their market share, digital marketing offers owners a host of benefits that help them to market products and services to targeted consumers. Now that digital marketing is more prevalent than ever before, the projection for

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  • What Is Your Business’s Call-To-Action? Is It Converting?

    • August 23, 2018
    • Posted by: admin
    • Category: Blog
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    Most businesses have call-to-actions (CTA) in one form or another when it comes to sales. If you are an online business, your CTA is a vital component of your sales pitch. If you are getting traffic, but you are not able to convert it to sales and subscribers, you need to improve your content marketing.

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  • 3 Top Social Media Platforms Your Business Should Utilize

    • May 24, 2018
    • Posted by: admin
    • Category: Blog
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    Did you know that more than three billion people use one or more social media platforms every day? In today’s business world, social media is a dominant tool that boosts consumer revenue, sales, and engagement. Do you know which one of the platforms offer the most benefits to business owners? Each platform has different B2B

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  • 5 Content Creation Tips That Will Boost Traffic And Sales

    • May 17, 2018
    • Posted by: admin
    • Category: Blog
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    Content creation is a highly beneficial tool that will help you grow your business. The key, however, is to understand content creation strategies so that you publish the type of material that will identify with your target audience and resonate in a way that leads to positive results. Here are five content creation tips that

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  • Everything You Need To Know About Digital Advertising

    • May 2, 2018
    • Posted by: admin
    • Category: Blog
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    Global digital advertising reached an estimated 204 billion last year, and it is on track by 2021 to exceed 330 billion USD. Google advertising revenue also exceeded 35 billion in the U.S last year making it one of the most accessible ways for businesses to market online. Digital advertising is a marketing strategy that enables

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  • 7 Ways Small Businesses Will Benefit From Blogging

    • April 19, 2018
    • Posted by: admin
    • Category: Blog
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    As a business owner, you are probably weighing the value of blogging. As digital marketing capabilities expand, content creation will become more intrinsic in your business function. Using a free site like WordPress also enables beginners to build an online presence without financial investment. As your following grows, your experience will as well. Here are

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  • Why The U.S. Should Draft A Data Protection Bill Like EU’s GDPR

    • April 12, 2018
    • Posted by: admin
    • Category: Blog
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    The EU Charter of Fundamental Rights passed the General Data Protection Regulation (GDPR) in 2016 for online consumer protection. The law takes effect on May 25, 2018, but it does not protect Americans which means that citizens are still susceptible to unethical mining campaigns. The United States must pass a similar bill as 2016-679 that

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  • Can You Survive a Social Media Fall Out?

    • December 21, 2017
    • Posted by: admin
    • Category: Blog
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    You’ve witnessed it happen in real-time. One negative comment on a business’ social media page turns into an avalanche of insults, accusations, and threats. One-by-one, the trolls jump in and add fuel to the fire until the page ultimately gets shut down for “maintenance” or a public statement of some sort is issued by the

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  • How Accurate are Your Social Media and Website Claims?

    • November 16, 2017
    • Posted by: admin
    • Category: Blog
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    Do you promise to over-deliver and then fall short when it comes to your customers’ expectations? Are your claims genuine or overly salesy in nature? How well do people respond to your content? Is it driving traffic to your website, encouraging discussion or being shared? It’s All About the Language You Use It’s not enough

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  • How to Create a Winning Instagram Presence

    • August 17, 2017
    • Posted by: admin
    • Category: Blog
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    Some brands are using Instagram to go from small operations to nationwide players. There’s no secret formula involved—all it takes is an understanding of what people want to see when they use this photo-focused social network.   Understanding Instagram’s Foundation   Photography used to be a special skill available only to those who had the

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