- August 15, 2019
- Posted by: Lauren Orebo
- Category: Blog
As a business owner, you have many considerations to make that affect your bottom line. Among the most important is marketing. How else do you plan on getting the word out about your products and services? It’s like providing a roadmap to your website to potential customers so they know precisely where to go and how to navigate the terrain once they’ve arrived.
Facebook Groups Provide Your Customers with a Dedicated Space to Explore
An underused tool that you may have not considered the value of is Facebook Groups. A dedicated platform for you to create content specifically geared toward one of your products and services, it’s a surefire way to increase engagement and learn how your customers see and utilize the things you sell them. Having a place to share ideas, work together in an attempt to increase accountability or to further usability, and be creative benefits the people you create for and sell to every day.
The exclusivity of a Facebook Group gives customers access to the content they wouldn’t see regularly as well as provides them with the feeling of being seen and appreciated for their contributions to the group. All too often, feedback goes unnoticed because busy business owners don’t give themselves enough time to respond to comments. They also don’t moderate their pages so spammers have free reign over the comment section.
How Facebook Group Creation Benefits Your Business
Having a Facebook business page is one thing. Creating a social media group for your loyal customers is another. A group encourages collaboration and exploration. It makes the customer feel as though they’re part of a special group of people with better access to you. To understand why this type of tool is beneficial, let’s take a look at what it provides.
Facebook Groups are free. They take seconds to create and have a long-lasting impact on the customer when ran well. Like a subscription service provides exclusive content to its members, the group does, too. It’s a place to share new product ideas and to receive honest feedback about a product or service that you currently offer. This gives you a way to improve what you offer as a company and truly relate to the people who make your business a success.
The Case for Hiring a Social Media Manager to Oversee Your Facebook Group
The choice is ultimately yours concerning the creation of a Facebook Group that focuses on a single product or service that you offer as a business. Hiring a social media manager to moderate the group, ask and answer questions, and supply valuable content concerning your business is ideal. You won’t have the time to take on the task because of how busy you currently are. Not considering it as a way to further connect with your customer base, however, maybe a missed opportunity to appeal to people in a new and authentic way.
When customers are acknowledged and feel valued, it builds trust and increases loyalty. Giving them more than what they expect from your products and services makes them more compelled to share their experience with other people. When they can attest to the value that your offerings have given their lives, it makes their family, friends, neighbors, and co-workers want in on what you have to offer, too.