The Importance of Frequent Blogging

So you have a website and maybe a few social spaces such as Facebook, Twitter and Instagram. That, is just the beginning! To benefit from the maximum power and exposure the internet provides businesses, the secret lies in frequent blogging.

Frogman Media Group receives numerous inquiries as to why frequent blogging is so important. So here is the quick crash course on why.


When you are inactive posting fresh content your website essentially goes dark. Sophisticated search engine algorithms automatically move you to the bottom of ranking lists – making you that much harder to find to a person searching for your services. You can essentially move to page 15, 20, 50 over time. Realistically, when was the last time you went through 50 pages to find a service you needed? Think of it as the squeaky wheel gets oiled first. If you keep speaking up via fresh content on your website, you are consistently prioritized/ranked as first.


Whether your business is small or large, dedicating a page on your site that is updated frequently is the secret to a successful online content strategy. Here is what you gain critical to your business’ success:

  1. Increase traffic on your website. Posting regularly on your site will help increase your web traffic. Not only will your site be the trusted go-to source for news and tips, it will also give you the opportunity to put inbound links within your article to direct visitors to other pages on your site. More traffic to your site, gives you more opportunity to generate new business. TIP: Make sure to post a link to all of your blog posts on your social media sites to get some extra exposure. Boosting these posts on Facebook will give you an added push.
  1. Increase Search Engine Optimization (SEO). Fresh content on your site will not only help you gain a strong online presence, it will help with your SEO strategy. Posting regularly and using some of the keywords that you want to rank for within your posts will help beat out your competitors on the search engine result pages. TIP: make sure to use all of the SEO widgets available on your website’s backend to help optimize everything that you post.
  1. Become the industry leader. The more info you output, the stronger of a relationship you’ll build with your target audience. Answer the questions that your customers have and you’ll become their trusted source. TIP: run monthly research polls with your current lists to see what type of info they’re interested in and what they would find beneficial. This will help build your content calendar for the upcoming months.

Blogging should be an essential part of your online strategy. If you don’t blog often few things are certain: you will drop in your search engine rankings making you ultimately hard to find, traffic to your website will become stagnant and you will not be at the forefront of your industry – all of these factors will affect your business’ sales, growth, reputation and brand awareness.

Substance rich blogging and posting takes time. Most companies don’t have the time, know-how or man power to execute consistently. If you don’t have time to blog, then it’s time to consider outsourcing the task to professionals that can keep you at the forefront of your category online; and do so, cost effectively.

Frogman Media Group offers premium content crafted for your target audience and, A to Z social media management so you no longer have to worry about the daunting task of keeping all your social spaces and websites current with fresh content. Reach out today for your free 30-minute analysis and consultation. We’ll have you up and running within a week!

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