- November 17, 2016
- Posted by: Lauren Orebo
- Category: Blog
When you work in marketing, it’s important to keep learning. The field is always changing as new technologies and techniques emerge. Consumers respond and react to new mediums, and it’s vital to stay on top of them if you want to succeed.
There are countless books, courses, seminars and blogs about marketing, but sometimes you just get sick of reading them. They can also take a lot of time or cost money. Thankfully, there is a free and easy way to learn more about marketing–podcasts. Podcasts have exploded in popularity the last few years. A podcast is an audio file that’s made available through an Internet download. You can download them right to your phone and listen whenever you want. It’s a great way to learn on your morning commute. Many popular podcasts come out once a week. Here are some of the best marketing podcasts out there.
Marketing Over Coffee
This podcast discusses the latest news in the marketing world. They’re less than thirty minutes long, come out weekly, and focus more on news than a specific topic. It’s the perfect podcast for a morning commute so you can stay informed about what’s new and trending.
Duct Tape Marketing
The Duct Tape Marketing podcast is hosted by a small business owner and focuses on marketing for small businesses. It’s helpful for people who know their brand, but really don’t know how to market it. Host John Jantsch invites thought leaders and experts to discuss marketing tips, tactics and resources.
Formerly called The Lede, Copyblogger FM expanded their selection of podcasts in 2016. The hosts answer some of the most pressing questions about marketing, copywriting and search engine optimization (SEO).
Search engine optimization (SEO) is an important part of marketing. You want to make sure that your website is fully optimized so that it’s easy to find using search engines. This podcast goes over SEO basics in a way that’s easy to understand.
MarketingProfs actually has a large selection of blogs, guides and other professional development tools from a wide network of marketers. Their 30-minute Marketing Smarts podcast gives actionable information from marketing experts. It’s a great tool to use alongside their other materials if you’re confused about marketing your brand.
Convince and Convert
These podcasts from Jay Baer discuss a wide variety of topics, including marketing, digital, social media, content and more. It’s a great podcast for anyone who wears multiple hats. Additionally, Baer offers accompanying resources, case studies and books.
Social Media Marketing Happy Hour
These female-run, fifteen-minute podcasts come out five days a week, so they’re perfect for your daily commute. Experts discuss how to leverage social media sites like Facebook, Twitter and Instagram.
More focused on business than marketing, this podcast shows the unseen side of the start up world—the uncertainty, the risks, the fights, the failures. It’s hosted by former This American Life contributor and CEO Alex Blumberg and his team as they navigate starting a company. It’s honest and transparent about the realities of running a business.