- December 28, 2018
- Posted by: Lauren Orebo
- Category: Uncategorized
You have probably put lots of time and effort into building and maintaining your website blog. Have you invested in authoritative content but not getting the traffic and sales you want? Now what? Have you thought about guest blogging to reach your target customers? With a well-written guest blog that is SEO-friendly, you have an incredible opportunity to build your industry standing by writing for websites that have a much larger following. If you are struggling with branding, it is time you rethink your blogging strategy to include alternative marketing ideas.
1. Too Many Content Niches
Some websites tend to blog about too many subjects which leave consumers confused. Create only the content that relates to your business structure so that your readers identify you as an industry expert. Readers will rely more on an industry expert on a few niches rather than someone who delivers junk content. You must also not only write about the same subjects as it will also come across as repetitive. Take the time to write out your niches and sub-niche markets. Use your list to define the type of subjects your readers will want to learn about.
Inconsistency is a major issue that affects your business’s ability to build a loyal brand following. Setting a publishing schedule will ensure that your readers do not lose interest in your marketing content. Moreover, consistent blogging has a 434% chance of ranking higher in SERP results. Eight out of ten consumers also research products or services before buying, so consistency is key to improving sales. Readers will also lose interest when content is inconsistent, so it goes beyond blogging to include customer satisfaction, growth, and retention practices.
3. Lack Of A Strategy To Build Traffic
If you lack a marketing strategy that specifically identifies ways to build traffic, you are missing out ways to utilize the web to introduce new blogging content. Guest blogging is a commodity that allows you to work with other business owners who have the same customer demographics that you want to attract. Writing guest content allows you to provide critical promotional backlinks.
4. No Reader Engagement
Even if you are producing great content, a lack of reader engagement is problematic as you are unsure of what subjects your readers are interested. If you want to improve blog engagement, pose questions in your blogs and guests posts before providing your insight. It is a great way to get more feedback from readers.
5. Blogging For Financial Gain
If you are one of those bloggers who is still waiting to make thousands, consider the source as it is not as easy as it sounds for new businesses. Most websites make money from advertising revenue, but without traffic, it does not add up to financial stability. Switch your focus from financial gain to fun, educational, or entertaining content, and it will attract the type of traffic that is lucrative.
Guest blogging will allow you to use SEO strategies to build your branding, SERP, traffic, and engagement. You must blog with a purpose, so do not look at guest blogging as an easy way to spread around your website address. Produce the kind of content that maximizes your reputation.