Using “Stories” to Sell Your Brand

Instagram has become a powerful platform for businesses to showcase their brand and products to millions of users worldwide. One feature that has gained immense popularity on the platform is Instagram Stories. With over 500 million daily active users, Stories provide an opportunity for businesses to reach new audiences and generate leads. Here are five tips for making your Instagram Stories work for you, so you can put your brand in front of the right eyeballs.

Keep It Visually Appealing

Sounds obvious, but Instagram is a visual platform, and your Stories should reflect that. Use high-quality images and videos that showcase your brand and products in the best possible way. Use a mix of photos, videos, boomerangs, and GIFs to keep your audience engaged. It isn’t just the framing, the lighting, the logo or the beautiful product – motion is just as important. Keep in mind that your Stories only last for 24 hours, so make sure to create content that is attention-grabbing and visually appealing.

Use Interactive Features

Instagram Stories offer several interactive features such as polls, quizzes, and questions that can be used to engage with your audience. Use these features to gather feedback, opinions, and insights about your brand and products. You can also use the “swipe up” feature to direct your audience to a landing page where they can learn more about your products or make a purchase.

Provide Exclusive Content

Provide your audience with exclusive content that they can’t find anywhere else. This could be behind-the-scenes footage of your business, product teasers, or sneak peeks of upcoming launches. By providing exclusive content, you create a sense of exclusivity and excitement around your brand, which can help attract new audiences.

Collaborate With Influencers

Collaborating with influencers is an effective way to reach new demographics on Instagram. Find influencers in your niche who have a significant following and collaborate with them to create engaging content that showcases your brand and products. You can offer them free products or services in exchange for their promotion or pay them for their services. Influencer collaborations can help increase brand awareness and drive sales, and they can hop on social trends on your behalf.

Use Instagram Ads

Instagram Ads are a really effective way to reach more people and promote your brand and products. You can create Instagram Stories Ads that appear between users’ Stories or in the Explore section. You can target your audience based on demographics, interests, behaviors, and more. Instagram Ads can help increase brand awareness, drive traffic to your website, and generate leads and sales.

Navigating the ins and outs of doing your Stories just right isn’t necessarily intuitive, so bringing on a team might be the best bet for you. Frogman Media Group is positioned to help you turn your brand goals into actionable social media goals, and increase your visibility to the right people. Understanding, following, using and expanding on social media trends is a full-time job – let us do it for you.